Hospitality.  Redefined.

Fact Sheet
Prepared October 2008

What?
BayStar Hotel Group is developing the Hotel Indigo-Channelside in downtown Tampa, Fla. This is Tampa’s first Hotel Indigo and the industry’s first branded boutique hotel. Hotel Indigos artfully blend the design cache and service personality of boutiques with the conveniences, consistencies, and Priority Club-style benefits of a hotel brand.

Who?
The Hotel Indigo-Channelside is being developed under a joint venture partnership, Seaboard Hotel Associates, LLC, comprised of Tampa’s BayStar Hotel Group and the St. Petersburg, Fla.-based Ballast Point Group. Ballast Point plans to develop apartments and retail across the street at Cumberland and 11th Street, creating a mixed-use urban community.

What is Different?

• Guest rooms have hardwood floors with area rugs, signature murals, a spa-inspired shower, clock-radios, CD players, flat screen TVs, coffee makers, and signature indigo blue telephones.
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• Instead of an imposing lobby desk, an open surfboard-shaped table, gives a more open feel and allows staff to move around and to better assist guests.
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• Seasonal renewal. Like retailers change out their display windows, the Hotel Indigo’s guest rooms undergo periodic changes of their murals, area rugs and slip covers. Public spaces will be transformed seasonally through aromas, music, artwork and directional signage.
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• The Hotel Indigo delivers an experience that touches all five senses. Using the universal design of the Golden Mean http://www.redwoodeditor.com/content/Intercontinental/indigo_ipk, the décor conveys a warm, welcoming environment. The use of pure, versus muted, colors, the placement of custom-designed and large, comfortable pieces of furniture and the general layout create a sense of belonging and tranquility to help offset the fast pace of travel for the guests.
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Stats

• Address: Hotel Indigo-Channelside, 125 South 11th Street, Tampa, Fla. 33409
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• Location: Channelside district of downtown Tampa, near the Florida Aquarium and St. Petersburg Times Forum. Sits on the corner of Meridian, Cumberland, and 11th Street, with the entrance and lobby facing 11th Street, and the PHI Café overlooking corner of 11th Street and Cumberland.
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• Size: Seven floors, 175,000 square feet
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• Project Cost: $29 million
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• Guest Rooms: 168 (Rooms have either two queen-sized or one king sized beds; some also have sofas.)
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• Meeting Rooms: Approximately 2,700 square feet of meeting rooms
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• Nearly 3,500 square-feet of retail space is available for lease on first floor
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• Layout: The hotel is seven-stories high with a lobby, bar and restaurant first floor, followed by two levels of parking. A pool deck sits on top of the third floor, with guest rooms on floors four through seven
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Amenities

• Pool: Overlooking downtown Tampa and Tampa Bay from the vantage of the third floor is a heated swimming pool and spacious deck, suitable for parties and wedding receptions.
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• A bistro-style PHI Cafe´ in the lobby serves seasonal fast-casual gourmet fare for breakfast and dinner, along with Starbucks coffee. Phitness Studio: Complimentary fitness studio with cardiovascular equipment and free weights, television, and towels, open 24 hours.
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• Work-Friendly Tools: Ergonomic chairs in guest rooms. Free wireless “hot spot” in lobby, free high-speed Internet access (including wireless) in guest rooms and in the 24-hour business center, which also has printers and fax machines.
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• Internet: Free wireless “hot spot” in lobby and public spaces and free high-speed
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Timeline
Plans call for starting construction in the first quarter of 2009 and opening the Hotel Indigo during the second quarter of 2010.

Media Contact:
Helen King Knight, APR, King Knight Communications, 813-837-1701; helen@kingknight.com

Additional Information:
BayStar Hotel Group http://baystarhotels.com/
Indigo Brand Information including Press Room:
http://www.redwoodeditor.com/content/Intercontinental/indigo_ipk/